Do you want some Rice with that?

Travis Rice (born October 9, 1982^[1] Jackson Hole, Wyoming) is a professional snowboarder who grew up and currently resides by Jackson Hole Mountain Resort. He is #13 on Snowboarder Magazine’s list of the Top Twenty Most Influential Riders,^[2] and is known for being the Paul Revere of the big mountain freestyle movement.^[3]
Raised a skier by his father, a member of Jackson Hole Ski Patrol, Rice initially did not understand the rave of the new sport springing up on his mountain. However, he would soon catch on and join the local team. In 2001, without a sponsor and only 18 years old, Rice drove to Mammoth Mountain in California to ride at Snowboarder Magazine’s “Superpark”. Recognition from the snowboarding world would come at this event, when Rice launched a backside rodeo off a 110 foot gap jump.^[4] Absinthe Films' producer Justin Hostynek immediately approached Rice to begin filming for their upcoming movie, Transcendence, and the rest is history.^[2]
Rice has filmed outstanding video parts year after year, producing jaw-dropping shots like his switch 540 over Chad’s Gap in Utah, a 120 foot backcountry gap jump. On top of that, he has won several US Opens, an X-Games gold, and an Icer Air gold, where he landed the first double rodeo 1080 in competition.^[5]
In 2008, Rice co-produced (with filmmaker Curt Morgan) and starred in the snowboarding film That’s It That’s All. This film featured a dream cast of Troy Blackburn, Jeremy Jones, Mark Landvik, Terje Haakonsen, Nicolas Müller, Scotty Lago, Pat Moore, John Jackson, Jake Blauvelt, and fellow Jackson Hole residents Bryan Iguchi and Kyle Clancy.^[6] Rice’s part in That’s It That’s All, which included the first ever double cork 1260, heavily influenced his sweep at the Transworld Magazine Rider’s Poll. He won Rider of the Year, Video Part of the Year, Standout of the Year, and Readers’ Choice award.^[7] In September 2011, Rice will release "The Art of Flight," a film made in collaboration with the same team behind "That's It, That's All," including John Jackson, Mark Landvik and Jeremy Jones.
His sponsors are Quiksilver, LIB Tech, Victoria Secret, DC, Red Bull, Bluebird Wax, Jack’s Garage & Jackson Hole Mountain Resort.<sup>[8]

 http://en.wikipedia.org/wiki/Travis_Rice</sup>